Human Led AI Systems for
Marketing and Sales
Helping marketing and sales teams build better workflow systems with AI, improving decision quality, speed, and consistency.
AI is beginning to change how marketing and sales teams operate, but in most cases it is still being applied unevenly across everyday workflows. Most marketing and sales teams are already using AI. The issue is not adoption, but how AI is applied within day to day workflows
Where time is lost in marketing and sales
Research is often handled manually, slowing response and reducing focus
Follow up and next steps are inconsistent across teams
Time is spent on low value preparation instead of higher value activity
Decisions vary by individual rather than a structured process
AI tools are used in isolation rather than embedded into workflows
Current work with Companies
We are currently working with a small number of SMEs to explore how AI is being applied across marketing and sales workflows.
This includes ongoing discussion and exploration in this space, including with Cranfield University, focused on where AI can improve the structure, speed, and consistency of day to day work.
Current areas of focus include:
Company and market research
Reporting, insight generation, and decision support
Lead generation, follow up, and onboarding workflows
A simple process for exploring how AI can improve day to day marketing and sales workflows:
Identify: Identify a high friction workflow
Redesign: Redesign the process around higher value work
Introduce AI: Introduce AI where it improves structure, speed, or consistency
Test and refine: Test the workflow and refine it over time
How it works
Insights
Short perspectives on AI, workflows, and how marketing and sales teams are actually using these systems in practice.
About our company
Twibill Intelligence explores how AI is changing marketing and sales workflows.
The focus is not on removing people from the process, but on designing better systems where AI supports research, structure, and speed while human judgement remains central.
Our approach is shaped through ongoing work with SMEs and wider discussion in this space, with an emphasis on clearer process, better decisions, and practical systems that teams can use effectively
